The challenge:

To create display orders and end-consumer sales within the UK for THEWALL.

The challenge within the challenge:

This genuinely innovative concept was still a prototype when we first began working with THEWALL and their parent company OREA GmbH.

This meant that many fundamental elements needed to addressed before the concept could be sold as a fully thought-through product.

Our working method:

We have stood alongside this start-up as it has evolved from a prototype into a powerful, saleable commodity.

Our initial work put the prototype in front of a diverse range of professional buyers. Their feedback has influenced the product and more importantly, how it is delivered into each market.

Our consultancy steered the brand owners from their original supply chain concept of centralised German manufacture, to working with licensed fabrication partners in each market.

Our work to date can best be summarised in these phases:

Part one:      Seek market opinion

Part two:      Positively challenge the brand owners to optimise THEWALL

Part three:   Modify, edit and prepare sales literature

Part four:     Secure media coverage for this genuinely innovative product.

Part five:      Re-challenge the brand owners to optimise THEWALL

Part six:       Secure in-market retail representation

Part seven: Secure licensed fabrication partners

Local media coverage can be seen by clicking here

The pivot:

THEWALL had envisaged that all production would take place at a central fabrication centre in Germany, with individual kitchen retailers ordering and receiving finished units shipped directly from there.

The sales strategy for THEWALL switched to a licensing model, where the concept of THEWALL was licensed to established fabrication partners.

• THEWALL by Lechner     Serving Germany
• THEWALL by Dekker       Serving Netherlands & Scandinavia

Our challenge was reframed, THEWALL now needed local fabrication partners.